Mother , girl and grandmother

Mission & Values

Our Mission

Transforming systems to drive better outcomes in women's and perinatal health—aiming for lasting change across generations.

Our Vision

A world where every woman, child, and family flourishes through the provision of safe, supported, and transformative birth experiences.

P.U.S.H. core values and guiding principles

Core Values

Our core values emphasize partnership, unification, and support, driving progress through collaboration and shared solutions. We are committed to ensuring fair opportunities for quality healthcare so that every individual, regardless of background, receives the care they deserve. Integrity and respect guide our actions, prioritizing accountability and the dignity of every person. Our holistic approach to health recognizes the urgency of perinatal care, balancing physical, emotional, and community well-being in all we do. See below to learn more about our approach, which is informed by our core values and guiding principles, for both PUSH and throughout the BIRTH process.

P.U.S.H. partnership and collaboration

For PUSH:

Partnership: Progress happens when we lean into collaboration, even when we disagree. We are committed to working through challenges and building shared solutions that move us forward.

Unification: Our strength lies in coming together, weaving individual efforts into a collective force that creates lasting, thriving communities.

Support: We equip individuals and families with the resources, knowledge, and care they need to turn challenges into victories.

Health Equity: Everyone deserves access to health and well-being, no matter their zip code or background. Equity isn’t just a goal—it’s our foundation.

P.U.S.H. medical staff assisting childbirth

Through BIRTH:

Breastfeeding: We honor the power of choice, celebrating breastfeeding as a natural and valuable option while supporting mothers in finding the best nourishment for their babies, whether nursing or using healthy alternatives.

Integrity: This isn’t just a standard; it’s our way of being. We hold ourselves accountable to our mission, our partners, and the communities we serve with unwavering honesty and dedication.

Respect: Dignity is non-negotiable. We act with accountability and ensure every voice is heard, valued, and treated with care.

Timeliness: Perinatal health is urgent and vital. We prioritize early access and rapid responsiveness to meet the evolving needs of women and moms, from pre-pregnancy through postpartum recovery.

Holistic: Health is more than physical; it’s a balance of mind, body, spirit, and community. We champion self-care and whole-person wellness in all we do.

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